Posted on
15 October 2012, under
Grooming; More Grooming articles...
Masters of Style
Gillette, the world’s leading male grooming brand, has announced a partnership with three entertainment icons to unveil a precision styling tool for men with facial hair - the Gillette Fusion ProGlide Styler™. Musician and Fashion Designer André 3000 Benjamin, Actor Gael García Bernal and Academy Award® Winning Actor Adrien Brody will serve as brand ambassadors to help Gillette celebrate facial hair styling.
The eclectic trio was selected because they best represent “Masters of Style” – true facial hair stylers who have tremendous talent, a strong sense of self-and authentic style. All three men appear in an integrated marketing campaign, including television and print advertising, digital media and public relations.
An American musician, rapper, actor and fashion designer, André 3000 Benjamin does it all. Best known for his role in the hip-hop duo Outkast, André was named by GQ magazine as “Best New Designer of the Year” for his high end men’s clothing line Benjamin Bixby. He was also voted one of the Top 25 “Most Stylish Men in the World” in 2010.
“I'm inspired by all things around me and I feel style should always be evolving,” said André 3000 Benjamin. “Being part of the Gillette Fusion ProGlide Styler™ ‘Masters of Style’ programme was a natural choice for me. My facial hair moves with my mood and definitely plays an important role in my look.”
A Mexican actor best known for his role in Motorcycle Diaries, Babel and Y Tu Mama Tambien, Gael Garcia Bernal soared to fame in the Hispanic market. Gael was ranked seventh on Entertainment Weekly’s “30 under 30” and named one of the 100 Sexiest Movie Stars in the world by Empire magazine.
“While I play many different roles in movies, I think it is important to be true to yourself when showing up to the outside world,” said Gael Garcia Bernal. “I’m excited about the partnership with Gillette® – and the ability to help inspire men to show off their individual style.”
An American actor and film producer, Adrien Brody first received global recognition, including an Academy Award® for Best Actor and the French Cesar Award, for his starring role in The Pianist in 2002. He also appeared in The Village, a movie by M. Night Shyamalan, and in the 2005 remake of King Kong, a global box office success.
“I’m honoured to have been selected by Gillette® to be a part of the ‘Masters of Style’ programme. Whether in front of the camera or in the director’s chair, I think it is important for creativity and character to come through,” said Adrien. “I’m glad to be able to help men celebrate their own sense of style.”
A New Tool for Men who Style their Facial Hair
Gillette’s “Masters of Style” represent the popularity of facial hair styling around the world. In Western Europe alone, 50% of men claim to style their facial hair and most believe the process is critical in defining their individual style.
Gillette Fusion ProGlide Styler™ is a 3-in-1 styling tool designed to help men with facial hair trim evenly, shave closely and edge accurately. This new tool leverages top technology from two of P&G’s most powerful male brands including a Braun-engineered trimmer and Gillette’s most advanced razor blades to help men master their facial hair style with ease.
The Fusion ProGlide Styler™ features:
· Fusion ProGlide Blades, Gillette’s most advanced razor blade technology, helping men achieve incredible closeness and comfort
· A Braun-Engineered Power Trimmer with three slim combs that maneuver effortlessly through hair, trimming evenly at three custom lengths
· A Precision Edging Blade that helps sculpt crisp, accurate and defined facial hair lines
· A compact handle with Ergonomic Grips for maximum control, maneuverability and visibility while trimming, shaving and edging
In conjunction with the Fusion ProGlide Styler™ launch, Gillette® will introduce Fusion ProGlide Clear Shave Gel, a non-foaming shave gel with a distinctly masculine fragrance that allows men to see where to trim and edge their facial hair accurately.
“For more than one hundred years, Gillette® has been creating superior products to satisfy men’s grooming needs,” said Zaid Al-Qassab, Marketing Director, Gillette UK and Ireland, “Facial hair styling means a great deal to millions of men; it’s a reflection of their individuality, their personality and their identity. With the introduction of the Fusion ProGlide Styler™ and Clear Shave Gel, we’re providing the ultimate solution for their grooming routine.”
The Gillette Fusion ProGlide Styler™ and Fusion ProGlide Clear Shave Gel will be available from all leading retailers from July 2012.
The RRP for the Fusion ProGlide Styler™ is €25.99 and €5.29 for the Fusion ProGlide Clear Shave Gel. All pricing is at the sole discretion of the retailer.
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